Is NIVEA cruelty-free? No, NIVEA is not cruelty-free, they test their products on animals. NIVEA products are sold in mainland China where animal testing is required by law.
Where can I find cruelty free brands that don’t test on animals?
You can have a look at our list of cruelty-free brands.
Is NIVEA sold in China?
Does NIVEA sell in China? Yes, NIVEA is sold in mainland China.
NIVEA animal testing policy
As of this year, NIVEA do not have an official animal testing policy on their website.
Does NIVEA test on animals?
NIVEA sell their products in mainland China where post-market animal testing is still required by law.
Is NIVEA vegan?
No, not all NIVEA products are 100% vegan meaning some of their products contain animal-derived ingredients or animal by-products.
Is NIVEA owned by a parent company?
NIVEA is owned by Beiersdorf Global AG.
What they sell
NIVEA sell personal care items like deodorant, wipes, shampoo, and conditioner, as well as skincare like face and body cream, moisturizer, cleanser, aftershave balm, face scrub, and face wash.
NIVEA cruelty-free status:
This brand is NOT cruelty-free.
I love this brand, what can I do?
NIVEA creates amazing makeup products and there is a lot of love for the brand. Try reaching out and respectfully asking the brands you love to reconsider their animal testing policies and selling in the Chinese market until the post and pre-market animal testing laws have changed.
